Our financial advisors are registered with both a Registered Investment Advisor and a broker-dealer. Our advisors are associated with LPL Financial (broker-dealer) and Private Advisor Group (registered investment advisor). Here's what those terms mean:
Broker-Dealer: A broker-dealer provides the infrastructure that facilitates investment trading (stocks, bonds, mutual funds, etc.) Broker-dealers are regulated by the Federal Industry Regulatory Authority (FINRA).
Registered Investment Advisor: A registered investment advisor manages client portfolios and is held to a fiduciary standard, which means they are required to act in their client's best interest. Registered investment advisors are registered with the Securities and Exchange Commission (SEC).
By utilizing both LPL Financial and Private Advisor Group, it allows our advisors to offer clients a wider range of investment products and services while also providing us support in meeting compliance standards in the industry. Our advisors always act as a fiduciary with our advisory clients.
Who is LPL Financial?
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor and not the other way around. Today, LPL is a leader in the markets we serve,* supporting nearly 20,000 financial advisors, and approximately 800 institution-based investment programs and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.
*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report); Fortune 500 Company as of June 2021. LPL and its affiliated companies provide financial services only from the United States.
Who is Private Advisor Group (PAG)?
Private Advisor Group is a Registered Investment Advisor that provides our advisors with oversight, advisory tools, and ensuring regulatory compliance.
As affiliates of Private Advisor Group, our advisors operate as fiduciaries with our advisory clients, meaning we are required to always act in our client's best interest. As our advisory client, you can feel confident we are always giving you advice based on what's best for you and your financial situation, not ours.